2012 - Lunchbreak Workshop - New Anti-Spam Rules and Your Marketing Decisions
Date and Time
Tuesday Oct 2, 2012
12:00 PM - 1:00 PM PDT
October 2nd
12:00 noon - 1:00pm
Location
BBOT Boardroom
Fees/Admission
Free to BBOT Members
Please feel free to bring your brown-bag lunch, as no meal is provided.
Description
The federal government recently published draft regulations for the Electronic Commerce Protection Act (ECPA) which dramatically changes how businesses are allowed to communicate to customers and market themselves.
The law also imposes heavy fines of up to $1,000,000 per person and $10,000,000 per business entity for breaching these rules. These new requirements will come into force later this year.
Frighteningly, most small business owners are completely unaware of the legislation and its impact on their marketing programs. Many others struggle to unravel the complicated language and vague definitions throughout the regulations. As a result, many businesses are inadvertently breaching this new law every day and putting their financial health at risk.
This complimentary workshop facilitated by Paula Skaper of Kinetix Media Communications will inform BBOT members about the implications of the ECPA and provide tips and ideas that they can use that day to protect themselves and make sure their marketing programs are compliance ready.
Event Details:
Date:
October 2nd
Time:
12:00pm - 1:00pm
Venue:
BBOT Boardroom (201-4555 Kingsway)
Price:
Free for BBOT Members
$20 for non Members
Register:
Please sign up by calling 604-412-0100 or ricky@bbot.ca
About our facilitator:
Paula Skaper
Paula’s visionary insight into the world of online marketing is delivered using plenty of humour and no confusing “tech-speak”. Her insightful, no-nonsense approach is borne from her extensive online marketing experience, which began with the development of Canada’s first dynamic, user updated websites in 1994. Since then, Paula has helped hundreds of clients achieve their marketing goals. Today, as President of Kinetix Media Communications, Paula leads a team of specialists bringing brands like Intrawest Playground, the Pacific National Exhibition and Loblaws Photolab to life, online.
Kinetix Media Communications | Bringing Brands to Life Online Since 2000
Since its inception in 2000, Kinetix Media has evolved to become one of the premier inbound marketing agencies serving manufacturing, financial services and tourism/entertainment businesses throughout North America. As a strategic inbound marketing agency, the degree to which we help clients improve their bottom line is the fundamental measure of our success.
