2014 - Canada's New Anti Spam Law & The Impact on Business Seminar

Description

Canada has passed the toughest spam laws in the world, and they redefine how businesses can legally communicate with customers, prospects and partners online. 
 
CASL comes into force on July 1st, giving businesses just 6 months to bring their marketing and sales processes into compliance. If you use the internet to communicate with prospects, partners or customers, this workshop is for you. You will learn:

• What CASL is
• What the penalties are and how they will be assessed
• What types of communication will be allowed
• What you must stop doing & what you need to change

Event Details:

Date: March 12

Time:  8:30am - 9:30am

Venue:  BBOT Offices  (201-4555 Kingsway)

Cost:  Free for BBOT Members  / $10 for Non Members

Register: Call 604-412-0100, register online or email admin@bbot.ca

About our presenter:

A full-service inbound marketing agency, Kinetix Media Communications helps B2B businesses get more leads online. The agency works with manufacturing, financial services and retail businesses to achieve growth through strategic marketing and communications programs.
 
Founded in January 2000 by Paula Skaper, Kinetix was instrumental in driving the early ecommerce strategies for Future Shop (now Best Buy Canada/Future Shop) and developing resort-launch emarketing strategies for Intrawest Resorts through their work on the launch of Montelago Resort at Lake Las Vegas. In 2005, Kinetix merged with Forge eMarketing to become the leading provider of email marketing services in Western Canada. The company expanded again in 2007 to include a broader range of content marketing and lead generation solutions. In 2010, Kinetix relocated to South Burnaby, opening a green-screen video production studio and launching a digital video division in 2011.