2017- Beyond the Blast: Marketing Automation and Inbound Selling Strategies

Description

Professionals and businesses still rank email as their preferred communication channel, but newsletters and blasts don’t get the results they once did.  On March 22^nd, join the Burnaby Board of Trade and Paula Skaper of Kinetix Media Communications for this valuable session on marketing automation and sales enablement strategies to help you get more traction from your email efforts.

Learn how the sales process is changing as clients and consumers approach buying armed with more information and knowledge than ever before, and discover the tools and techniques available to businesses of all sizes to support your sales teams, helping them to generate and nurture leads, and close more business.

Hear firsthand how successful businesses are using marketing automation strategies to deliver the right content to the right people at the right time, creating a positive impact to the bottom line. 

Event Details:
Date: March 22
Time: 8:30am – 10:30am
Venue: Best Western Plus Coquitlam Inn & Convention Centre (319 North Road)
Cost: BBOT Members - $10 per
         Non Members - $25 per
Register: Email us, sign up online or call 604-412-0100  

Thanks to our Venue Sponsor:



About our Presenter: 
 

Known as Canada’s ‘Queen of Email,’ Paula Skaper pioneered email-based lead nurturing and qualification programs in the early 2000’s and led the teams responsible for Canada’s first user-updatable websites, introducing online banking to the US with HSBC Bank USA and bringing London Drugs’ inaugural e-commerce strategy to life. Paula is the President and Founder of Kinetix Media Communications, a content marketing company, and is also the founder of Adizue, a business support community for women entrepreneurs.

Paula is an active member of the Burnaby Board of Trade and currently sits on the Boards’ Women’s Business Success Network Management Committee and Policy Working Group.