How To Position Yourself As The First, The Best, Or The Only To Thrive In Any Economy

Description

The Burnaby Board of Trade's "Women's Business Success Network" presents a workshop series on key skills development supporting professional growth in the workplace.  This series focuses on sharing insights on skills and strategies to support professional growth both in today's COVID reality as well as in your long-term career.  These sessions may be tailored for women but will provide useful information for anyone of any gender in a professional setting, and all are welcome. 

Positioning is to marketing what a heartbeat is to life. Without relevant brand positioning, growth will be a long, costly and energy-draining road. Learn how to position yourself as a brand that customers want and love at this engaging session with our special guest Isabelle Mercier-Turcotte, a 'no-nonsense' dynamo who guides leaders and entrepreneurs to build infectious and impactful brands, businesses and lives.

Participants will walk away with:

• A deeper understanding of what brand positioning truly is and how differentiation is key to creating a more impactful business and influential culture.
• 3 vital Brand Positioning Fundamentals to empower your ideal customers to choose YOU over anyone else; regardless of price.
• A way to differentiate yourself, boost your engagement, create a more impactful business and influential culture, as well as a few valuable resources to help you take immediate action.

Thank you to our Platinum Sponsor:

Thank you to our Gold Sponsor:

About the Speaker