Tuesday Apr 26, 2022
10:00 AM - 11:00 PM PDT
Hosted by the Burnaby Board of Trade and the United Way Social Purpose Institute
In a time of enormous change, many companies are looking to find ways to leverage their businesses to stay profitable, attract and retain employees and be a driving force for change in their communities. So much so that Larry Fink, Chairman and CEO of BlackRock International, the largest money-management firm in the world with more than US$10 trillion in assets under management, has pivoted to purpose in business, signalling to the corporate world a shift from shareholder capitalism to stakeholder capitalism.
Purpose in business helps businesses uncover and define their “North Star” embed it throughout their internal and external value chain to drive profit, innovation and how to leverage your business to be a force for good in the community.
Join us for a conversation with business leaders from ABC Recycling and Pro-claim Group who will share insights on why purpose in business is important to them, how they uncovered their social purpose and how it is used as a lens for their business.
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Printed courtesy of www.bbot.ca/ – Contact the Burnaby Board of Trade for more information.
201-4555 Kingsway, Burnaby, BC V5H 4T8 – (604) 412-0100 – admin@bbot.ca