Small Business Week - Helpfulness is the New Hustle

Description

Join the Burnaby Board of Trade as we kick-off Small Business Week with Isabelle Mercier-Turcott as she discusses: How To Rapidly Grow Your Business, Impact, And Influence In Any Economy; By Serving Not Selling.

Is your marketing so helpful that people would happily pay for it? The key to breaking through the noise isn’t being louder, it’s becoming profoundly helpful and relevant. If you sell something, you make a customer today. But if you help and delight someone, you earn a customer for life, because help beats hype every time.

Audience members will:           
• Learn why the fight for attention is getting more difficult every day and why most marketing and communication efforts FAIL.     
• Discover the simplest yet most untapped marketing formula to rapidly grow your business, impact and influence and turn your customers into raving fans and your raving fans into customers.     
• Learn easy to implement and cost-effective marketing ideas designed to build trust, engagement and influence.  Helpfulness is the greatest untapped currency of our fast-paced modern world. The brands that are designed to make life better are and will always continue to be able to thrive in ANY economy

Event Details:
Date: Monday October 19th
Time: 10:00am-11:00am
Location: Online Zoom Webinar
Cost: Free for BBOT Members, or non-members can attend one Small Business Week event for $10
Register: Click here to sign up with your e-mail, or e-mail us, or call 604-412-0100.
*Webinar details will be sent out in advance

About the Speaker
Isabelle Mercier-Turcotte is a 'no-nonsense' dynamo, born to catapult couple-preneurs, entrepreneurs and heart-centred leaders to build infectious and impactful brands, businesses and lives. As one of North America’s Top Business Influencers; best-selling author, TV show host, and TEDx Speaker with over 2.5 Million views, Isabelle’s sole purpose is to empower 10 Million Entrepreneurs to operate and live by design, not by default.